The New York Times reported that Alfred Angelo had closed its chain of stores without warning. Many brides who were excited about their upcoming weddings woke up to shocking news on July 14, 2017.
According to the organizers of the award, Immediate Media’s Wedding Network brands, “the winners, across 23 categories, were voted for by over 20,000 readers and received 130,000 votes after being shortlisted by a panel of industry experts from hundreds of entries.” The Beginning of the EndĪnyone who had watched the Alfred Angelo executives walking up the stage to accept the Best Bridal Collection award in 2016 would not have guessed that the company would file for bankruptcy only a year later. In 2016, Alfred Angelo was the winner of the Best Bridal Collection award at the inaugural UK Wedding Awards. It resulted in what the television station ABC 7 Chicago described as “an entire signature line of wedding dresses inspired by the princesses within many Disney films, including Snow White, Cinderella, and The Little Mermaid.” The partnership between Disney and Alfred Angelo started in 2010. In 2014, Disney's Fairy Tale Weddings & Honeymoons announced the creation of “a wedding dress inspired by the Disney animated feature, Frozen” in collaboration with Alfred Angelo. Whitten’s daughter and found a sample dress in the same style.The company’s success resulted in collaborations with some of the industry giants like Disney. When she arrived at the store around 5:30 p.m., the clerk who had helped her daughter let Ms. Her boss let her off work an hour early on Thursday so she could visit the store where her daughter had purchased a gown. Whitten, the mother in Houston, said she and her daughter started hearing on social media and bridal chat boards that Alfred Angelo might be closing its stores. It’s a very frustrating situation for all parties.” The employees at the Dayton store worked for about 12 hours that day - for no pay - trying to help customers, Ms. She said the closing left some customers angry, blaming the workers for the situation. Pacifico worried that she would not get paid for hours worked this week and will lose out on sales commissions. Danielle said.Īlong with the brides, employees at Alfred Angelo were also left in the lurch. “There’s no dress in sight, no refund in sight,” Ms. As of Friday afternoon, she had been unable to figure out where the $195 dress was.
“If we had what customers needed in the store, they were more than welcome to take it with them,” she said.īut other brides-to-be and members of their wedding parties were not so lucky.Ĭhristine Danielle, who also lives in Houston, ordered a dress from the bridal retailer in May to wear to a wedding.
They scrambled to get customers gowns they had ordered and told customers to take sample items they had on hand.
#Alfred angelo dresses free#
David’s Bridal offered discounts to Alfred Angelo customers if they can show a receipt from the store, as well as free rushed alterations.Īlfred Angelo’s failure led Alex Pacifico and her co-workers at the company’s bridal store near Dayton, Ohio, to spend Thursday essentially running a guerrilla retail operation. In its bankruptcy filing, the company said it had no more than $50,000 in assets, but more than $50 million in liabilities.Ĭompetitors were rushing to capitalize on the company’s demise. Like other bridal companies, it has faced pressure from bridal fashion start-ups and traditional retailers pushing low prices. A private company based in Delray Beach, Fla., Alfred Angelo sold its dresses at 1,400 other retailers, in addition to operating its own stores, according to its website.
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